MAN, WHAT A FUSS! HERE’S WHAT’S TRENDING IN MEN’S GROOMING

GUYS CAN BENEFIT JUST AS MUCH FROM A HAIR AND SKIN ROUTINE AS THE LADIES, AND THEY ARE STARTING TO REALISE IT! HERE’S WHAT’S TRENDING IN THE WORLD OF MEN’S GROOMING

By Helen Wallace, Beauty Content Creator

It’s not just the ladies who are loving their beauty products and elaborate routines. These days, men are also getting in on the action and enjoying the beautifying benefits! Here are some emerging trends in the men’s grooming space that fast gaining in popularity. Who knows? Pretty soon you might be sharing your lipgloss with your other half!

  1. Skin

If statistics released by Trendalytics last year are anything to go by, men have realized that dry, flaky skin is never in! 2020 saw online searches for men’s moisturizers increase by 324%. 

Something else that men are seemingly more concerned about than before is the inevitable aging process. Men’s searches for anti-aging skincare have also increased by 42%. 

Red Dane Moisture Cream, R450

 

  1. Hair

Up until recently, the only concern guys had when it came to their hair was losing it! But the hair on their heads isn’t what’s been getting the most attention over the last year. In fact, many people opted to shave theirs off during the pandemic

What has been on the rise, based on recent internet searches which have increased by 12%, is an interest in body grooming. Even more popular is advice on beard growth, which has around 11 000 hits per week.  

Red Dane Signature Beard Elixir, R450 

 

  1. Makeup

Makeup used to be reserved for the ladies. But since the launch of Boy de Chanel in 2018, interest in men’s cosmetics has been gaining more traction. 

 

While most men haven’t quite jumped on the lipstick bandwagon just yet, popular items include natural-finish foundations, concealer, and brow-taming products. 

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