A veracious brand combining elegance with practicality creating handbags for the exceptional woman of today.


Amâna is a Khoekhoegowab word, also known by the ethnic term, Nama authentic to the Namibian ethnicity.

Amâna means truthful in Nama.

Our handbags are carefully crafted using only genuine leather and high-end materials to ensure a sustainable product.

Born in Namibia, Amâna is an international brand of elegance and simplicity aimed to last a lifetime. Amâna was founded in 2018 by Elzane Ludeke, accessories designer and aspiring entrepreneur. Elzane studied fashion design in South Africa, specializing in Exotic Leather Accessories Design, which was immediately followed up with experience in working in one of South Africa’s most renowned exotic leather manufacturers. She then moved back to Namibia where she assisted in starting up a leather handbag factory, training staff from scratch and teaching the skill of leather craftsmanship. After only two short years’ experience in this position Elzane decided to take on the venture of an entrepreneur and business owner and so Amâna was born.

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